NATUROLLY
Canadian-based bamboo-fibre toilet paper.
The round Naturolly n logo was designed to emulate a toilet paper and core. Various logo iterations were created for usage in different orientations - a horizontal, a vertical, and a favicon. Since this is a low-waste brand, the focus was on the cardboard box in which the 24 rolls would arrive. Above is the image of the box's front and left side, with the toilet paper roll information on the corner.
The round Naturolly n logo was designed to emulate a toilet paper and core. Various logo iterations were created for usage in different orientations - a horizontal, a vertical, and a favicon. Since this is a low-waste brand, the focus was on the cardboard box in which the 24 rolls would arrive. Above is the image of the box's front and left side, with the toilet paper roll information on the corner.
Pictured above are the three logo iterations for Naturolly used today. The first is a vertical favicon, the second is a long roll horizontal logo with tagline, and the last is a charming toilet roll illustration using the Naturolly curly n. The deep green is Naturolly's brand colour, but because of cardboard printing limitations, the client eventually chose black ink for the packaging.
CONCEPT ART
Logo drafts for typographic treatment and illustrative impact. Includes the raw dieline of the box design.