Logo set created for www.badmillennials.com, a website that focuses on tailoring written content towards millennials. The client wanted black as a focal colour but with a nice "pop" of colour as an accent. I gave them choices of cyan, magenta, and a bright orange - in the end the client liked the magenta best. Below are different logo treatments to be used on their website.
Page one of the branding set. Logo treatments include being on white and black backgrounds, and logos in monochrome.
Horizontal header logo treatments.
SERENA LI
A logo design for blogger Serena Li. Serena was looking for a watercolour splash pattern with her name as the focal point. After reviewing some logos she sent me as samples, I provided her 8 logo treatments with different fonts for her to choose from, some more whimsical, some more polished depending on the direction in which she was planning to take her blog. In the end, Serena fell in love with logo #8.
JAZLU LOGO REDESIGN
In-Studio work. The client approached our company requesting a rebranding of his logo for his line of both drinks and skin serums. The original logo was done by a student of design at OCADU, but they were looking to upgrade the aesthetic of the brand to something that focused on "Nature, Wellness, Elegance" and "Clean, Pure, Fresh".
Three logo iterations were provided. The client was keen on rebranding with gold as a focal colour so I provided two options - a flat cmyk gold, or a custom gradient. The first implemented droplets to create a lotus, the second implements the same leaf used in the old logo, and the third uses a water ripple.