HEIROMA
Canadian-based hand-poured soy wax candles and room sprays.
Working with Heiroma since May 2019, I was in charge of all the creative direction, colour choices, and logos/ illustrations. Bright heirloom illustrations in the style of old botanical drawings paired with muted neutral backdrops set Heiroma apart from other aromatherapy lines. I created the illustrations by hand in a painting program and vectorized them in Illustrator.
We revamped the Heiroma logo in 2020 to the floral-marked iteration displayed on the candles, thank-you cards, and packaging dieline.
Working with Heiroma since May 2019, I was in charge of all the creative direction, colour choices, and logos/ illustrations. Bright heirloom illustrations in the style of old botanical drawings paired with muted neutral backdrops set Heiroma apart from other aromatherapy lines. I created the illustrations by hand in a painting program and vectorized them in Illustrator.
We revamped the Heiroma logo in 2020 to the floral-marked iteration displayed on the candles, thank-you cards, and packaging dieline.
CONCEPT ART
Below are drafts prior to branding launch during the conception phase of the logo and illustrations/bottle treatments. I had created branding guidelines (not yet updated per new logo and new illustrations) to ensure future digital marketing incorporates my illustrations in ideal ways.
V1 Logo and bottles read too much as "cleaning product", so we switched to the amber bottle mockup. We eventually settled on an off-black matte label with bright illustrations and texts for the room sprays, and then a wood grain white matte label for the candles.
V1 Logo and bottles read too much as "cleaning product", so we switched to the amber bottle mockup. We eventually settled on an off-black matte label with bright illustrations and texts for the room sprays, and then a wood grain white matte label for the candles.